Alternate Evolution: Technological Mutation in Drones Will Define the Future

The New Theory of Evolution?The theory of man usually dictates that our genetic makeup has been mutated, developed, and evolved into our current homosapien form from primitive apes, which later developed through about 6-7 major ‘forms’ before we reached what we now distinguish as “the modern human”. This evolution took millions of years, and obviously, we won’t be around to see what humans will be like even in 50,000-100,000 years, with no way to tell either.

With innovative gadgets now heavily and rapidly influencing media platforms, technologically, this unpredictable line of evolution is NO LONGER the case.

The rate of technological evolution is relatively predictable, even though there are many years of development for new advances, there is always an end goal, with aims and visions for what a new technology is meant to achieve. Take the iPhone for example:

“Today we’re introducing three revolutionary new products. Three things: a widescreen iPod with touch controls; a revolutionary mobile phone, a breakthrough Internet communications device. Are you getting it? These are not three separate devices! We are calling it iPhone!” – Steve Jobs, 2007

This quote by Steve Jobs introduced the very first iPhone in 2007 and is an example of relatively predictable technology. The clear goal was to mutate and evolve the typical mobile communications device into a melting pot of music, Internet, and phone features located on one handheld device. Naturally, this has now resulted in 24/7 access to the Internet, the evolution of early 3G in 2002 in Japan led to worldwide connectivity as we know it today.

In Thomas Freys’ article “192 Future Uses For Flying Drones”, as the name suggests, he brainstorms 192 potential (and optimistic) uses for drones in the not-so-distant future, separated into 8 different categories ranging from real estate and healthcare uses, all the way to military and vacation uses. Our natural instinct of curiosity plays a part in dreaming up these scenarios, but it is NOT POSSIBLE without the major technology; the drone. These proposed uses exemplify the prospect of healthy technological mutation, however there are other issues that could arise such as drone maintenance and control from “rogue drones”. Time will tell if these scenarios materialise and become mainstream issues.

While we currently treat our smartphones like a third hand, I feel that that is final stage in the mutation of mobile communications devices. The next major advance is sure to be the expanded, every-day incorporation of drones into society, and the issue as to whether we are ready to accept and maintain such a scenario.

The drones uses are seemingly infinite, and this is an extremely strong sign that the next step in technological evolution is upon us.

P.S. If you have 15 minutes, check out this brilliant feature by John Oliver on the issues of the United States’ current military use of predator drones, among some other factors in the use of drones:



Watch, but don’t touch! Copyright structures and industry control…what?


This was pretty much my face throughout the whole 2 hour lecture this week on copyright. In one of my other subjects, CAMS103 (Intro to Audio Production), we are also learning about a form of copyright issues – music sampling in the 80s onward and remixing… and that makes sense to me.

But in BCM112, for some inexplicable reason, I’m having trouble grasping the concept in terms of the subject. Maybe it’s because the content of End User License Agreements and the Statute of Queen Anne is a lot less interesting than learning about different mediums of media like we did last week? Although I understand how copyright has had massive effects on the preservation of intellectual property of the creators, all the in-between information seems mundane to me, things such as the concept of consolidation get lost on me, and I feel a little worried that I won’t understand it, but there’s no question I’ll try my damn hardest to… on we march in BCM112!

Less Is More: The Image Cannot Lie

Screen Shot 2015-03-22 at 11.51.49 am

The photo above is a print advertisement for Durex Condoms, presumably promoting safe sex in a funny way, however let’s dig a little deeper and break this down…in the photo the denotation (what the photo is of), otherwise known as signifiers, is a baby seat with a $217 price tag, and the Durex logo, tagged with a $2.50 price.

The connotations, or, signifieds (what the image refers to) are interesting; Durex is using a “less is more” approach for this ad, and it plays off pretty well. The image is referring to the costs of not practicing safe sex, while at the same time advertising that a $2.50 box of Durex condoms is A LOT better than the $217 you’d have to pay for a baby seat if you DIDN’T use a condom (preferably a Durex?).

The simplicity makes this an effective ad, and this cannot be read in any more than one way, however, while researching for this picture, I found that this and similar ads have a niche group of people complaining that having a baby is all about the money and not about the love…so apart from that view, the only way you can really see this in more than one way is that if you have very extreme negative views on ads, other than that, I guess well, you’re…safe.

The Medium Is The Message? Damn Right It is.


Last week (I only got internet now) in BCM112, we were learning about how “The Medium Is The Message”, and frankly, the concept is a really interesting one, because if you look into it, nowadays, a video is the best way to get a message across. Things that go viral and have powerful messages are usually Facebook videos, or YouTube videos. A feature article in a newspaper or a magazine ad never really does the job anymore.

The imgur meme I made above plays on the idea about the medium is the message, as we were told about the history of media mediums, and the obsolete, highly inconvenient papyrus scroll. And knowing that there a lot of GoT fans out here at UOW… this is what I came up with. Bad Luck Brian ordered the GoT series off eBay, only to receive the “special” papyrus scroll edition, pretty self explanatory 😀