The Transmedia Narrative of 50 Cent: How He Built His Brand

In this Prezi, I attempted to highlight how 50 Cent has controlled his global distribution by opening up different avenues for fans to enter his life-story, which essentially is what his brand has become. His albums, movies and games are all about everything he’s overcome to become who he is today, by creating his own transmedia narrative, he’s now one of the most recognisable names in the entertainment industry, and this is how it all started.

EDIT: Had to re-do this (as well as the YouTube video) because I kept trying to change the theme and adjust a few errors and ended up ruining the whole thing, so this version is a bit different from my initial Prezi. 


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